Case studies

Maimonides

Maimonides Medical Center Maimonides Medical Center is recognized for clinical excellence and exceptional patient care with convenient offices throughout Brooklyn. Maimonides Medical Center serves a community with a large elderly population. Patients who come through its emergency department are a decade older on average than those seen in other urban hospitals. A series of broadcast spots were produced that targeted the medical center’s demographic and showcased Maimonides Medical Center’s core departments and services.

FUJINON

Fujinon Fujinon Cine Lenses offered by Fujifilm have been used at Movie / CM / TV production sites around the world for their advanced scene-depicting capability. Fujinon wanted to create a series of educational content driven videos to leverage across various internal and social platforms. Each episode focuses on the high performance and quality of theindividual lens lineup. Instead of opting for a professional host, Thom Calabro the director of marketing and product development stepped in and with a sense of humor guides the viewer through the features and innovations of each lens lineup.

Lakeland Bank

Lakeland Bank needed to make the case that they are the industry leader in Pop Money implementation services. In collaboration with Lakeland Bank’s marketing division created a fun upbeat video that utilizes an original branding theme to communicate the services offered. The spot was filmed at various New Jersey locations using both hired talent, as well as internal Lakeland Bank employees.